Social media marketing is the widely practiced form of advertising nowadays. It bears no problem of getting the target audience because people of all ages have access to social media. According to survey, teenagers have the highest amount of use of social media in a given age bracket. Teenagers by nature, love to socialize and interact which gives them the opportunity to explore more of social media.

Teenagers’ lives are shaped mostly by social media. The choices of clothing, music, food and ideas come from Facebook or Twitter. Even future goals are shaped by how they observe and perceive ideas from others. Social media has also become the best way to disseminate data for teenagers too. Here are direct effects of social media among the youth.

Exploring New Horizons

Social media allows all of us to share ideas without any inhibition. This holds an advantage because when social networking still wasn’t invented, some teenagers are afraid to speak up and be heard. With the aid of social media marketing right now, we find that most teenagers have the developed the ability to share ideas and learn from others as well.]

Also Read:

http://en.wikipedia.org/wiki/List_of_social_networking_websites

http://www.socialmediaexplorer.com/social-media-marketing/8-step-social-media-strategy-infographic/

When social media marketing focuses on information campaigns, whether medical or non-medical, this provides an opportunity to teenagers to learn. Teenagers are more updated on current events today as compared to adults. Since social media allows easy sharing of information and dissemination, it provides them the opportunity to stay updated on what’s happening in our world today.

Develop The Right To Choose

Social media marketing has covered more goods than a department store can offer. Online shops market products at ease, with a simple tag of pictures and links can already captivate people.  Teenagers, in their exploratory stage develop the ability to choose through social media. Before the birth of social media, choices from clothing, electronics and apparel were only limited.

Teenagers can now choose from a variety of products that they actually like. They have the ability to choose because they want to and not because they have no other options left. One example is the use of Pinterest, which provides users a variety of choices that appeal to them.

Promote Social Interaction

Teenagers seek more attention and approval from their peers. Social media has not only promoted information and products, but has provided the social interaction needed for teenagers to feel good about themselves.  That is the main purpose of the like button.

Though social media has made teenagers more independent, it should not substitute human interaction. Adults still hold the responsibility of guiding the youth because someday, they would be the ones to set a good example to young ones too.